W.D.

W.D. & H.O. Wills and the Development of the UK Tobacco Industry : 1786-1965. B. W. E. Alford

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Author: B. W. E. Alford
Number of Pages: 544 pages
Published Date: 09 Feb 2015
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
Type: eBook
ISBN: 9781138861749
Download Link: W.D. & H.O. Wills and the Development of the UK Tobacco Industry 1786-1965
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This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis' book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm's development in the light of general aspects of business history. This major study was first published in 1973.

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